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INTERFERENCES #2 | Miwon Kwon. Significantly, the appropriation of site-specific public art for the valorization of urban identities comes at a time of a fundamental cultural shift in which architecture and urban planning, formerly the primary media for expressing a vision of the city, are displaced by other media more intimate with marketing and advertising. Site specificity and public art in this context find new importance because they can supply distinction of place and uniqueness of locational identity, highly seductive qualities in the promotion of towns and cities within the competitive restructuring of the global economic hierarchy. Thus, site-specific public art remains inexorably tied to a process that renders particularity and identity of various cities a matter of product differentiation. Under the pretext of their articulation or resuscitation, site-specific public art can be mobilized to expedite the erasure of differences via the commodification and serialization of places. |