The New Integrated Direct Marketing
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.and a#39;Ariston and ona#39;. ... gadgets as free gifts, themes for prize draws and competitions, and novel ways of persuading consumers to a#39;triala#39; a given product), as well ... with art directors, designers, visualizers and Mac operators of varying degrees of conceptual and manual ability, but to have few, if any, specialist copywriters.
| Title | : | The New Integrated Direct Marketing |
| Author | : | Mike Berry |
| Publisher | : | Gower Publishing, Ltd. - 1998-01-01 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
