The Breakthrough Company

The Breakthrough Company

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The vast majority of small businesses stay smalla€”and not by choice. Only the most savvy and persistenta€”a tiny one tenth of one percenta€”break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulatea€”from small startup to industry leader. Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the worlda€™s largest growth-company performance database and interviewing more than 1, 500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. The Breakthrough Company is the result. Winnowing a study pool of more than 7, 000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. Among the booka€™s takeaways: a€c Common wisdom holds that the founders and core entrepreneurial leaders of a company must step aside for the business to reach the next level. Not truea€”as long as founders a€œcrown the companya€ instead of themselves. a€c Ita€™s not reckless to make ever-escalating bets on your companya€™s future, even going nose to nose with competitors many times your size. In fact, it turns out that the only safety comes in constantly upping the ante in exactly this way. a€c A Business Bermuda Triangle does exist, gobbling up companies on the verge of breakthrough. Presented here are three ways to navigate this potentially deadly hazard successfully. a€c However good you area€”or think you area€”you cana€™t do it alone. Learn how to surround your company with networks of outside resources, aka a€œscaffolding, a€ and how to enlist the aid of a€œinsultantsa€a€”people who are willing to question a firma€™s existing assumptions and ways of doing business. With powerful and specific action steps concluding each chaptera€”and invaluable advice on virtually every page from business leaders whoa€™ve taken their companies to extraordinary levels of growth and profitabilitya€”The Breakthrough Company is one of the most provocative, inspiring, and instructive business books youa€™ll ever read. From the Hardcover edition.Our first stop on the trip was to Polaris headquarters in Medina. about a half hour outside of Minneapolis. As we were wrapping up our talk with CEO Tom ... later that day or the next. Amazing customer service.aquot; Amazing customer service, huh?

Title:The Breakthrough Company
Author: Keith R. McFarland
Publisher:Crown Business - 2008-01-15

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