Multimedia and Interactive Digital TV

Multimedia and Interactive Digital TV

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qAddressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.q... an example of a multi-channel supplier and offers a package including Sky One, Sky News, Sky Movies, and Sky Sports. ... broadcasters include BSkyB in UK, Canalsatellite and Canal Plus in France, and Tele+Digitale and Stream in Italy.


Title:Multimedia and Interactive Digital TV
Author: Margherita Pagani
Publisher:IGI Global - 2003-01-01
ISBN-13:

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